HMA was engaged by ImmunizeVA, a Virginia statewide coalition, to launch a new landing page with branded resources for digital media and a series of powerful videos of Virginians who explain how COVID-19 has impacted them and the importance of vaccination. Our objectives for the ImmunizeVA initiative were to develop resources that address health disparities, vaccine equity, and to spotlight coverage gaps throughout Virginia. Our support increased coalition member and partner engagement by 26% through their social media platforms to reach vaccine hesitant populations.
• Visit: ImmunizeVA Website
