DC Department of Motor Vehicles

The District of Columbia Department of Motor Vehicles, (DC DMV) hired HMA to create an advertising campaign titled Know Before You Go. It encouraged DC DMV customers to refer to the agency’s website to learn more about the proper identification and documentation they need to successfully complete their transaction in one visit. The series of ads ran in print, transit, broadcast and digital platforms, resulting in 16,604,000 impressions with an average click through rate (CTR) of 1.28%.


1050 Connecticut Avenue, NW
Suite 500
Washington, DC 20036