NeighborWorks America – Home Ownership

PATH TO HOME OWNERSHIP organizations, an information kit to help women of modest means become first time home owners. HMA worked with NeighborWorks America on a campaign funded by MetLife to raise awareness among multi-cultural, low-to-moderate income African American, Native American, Asian/Pacific Islander and Hispanic women about the services available to help them become home owners. To be effective, the campaign needed an overall identity and a marketing tool kit for local NeighborWorks organizations. We translated and adapted materials into several languages, including Spanish, Vietnamese and Chinese. All of the materials were created for multi-use that could be easily customized for member organizations.


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