American Lung Association – Asthma Management

CARLITOS CONTROLS ASTHMA for the AMERICAN LUNG ASSOCIATION, making it fun to learn how to control and manage asthma through a bilingual comic book for Latinos. As a testament to the popularity of Carlitos Controls Asthma the story booklet published in 2003 is still in printing due to chapter demand. The association was looking for an interactive educational tool to further inform Hispanic children and families about asthma management. Our solution was a bilingual comic-like booklet with a cast of characters easily identifiable by the reader, including a mischievous intruder “Asma.”


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