Founder and CEO
Irma is a leader in linking to a diverse population, through communications with a cultural context. Serving at the forefront of cultural leadership and entrepreneurship, she recognized the gaps in communication to our nation’s diverse ethnic groups. She resolved to provide “in-culture” products and integrated platforms to engage consumers and their community.
She formed HMA Associates, Inc., in 1994. Under her leadership, HMA has grown into a full-service social marketing and communications company, nationally respected and recognized for cultural marketing. Today the award-winning company stands strong, with a dynamic team magnifying today’s multicultural world.
While building HMA, she has been an advocate of public service. Named by Hispanic Magazine as a Latina of Excellence, Irma has devoted her career to bring a voice to Latino leadership, resulting in many “firsts.” As a past president of MANA — a national Latina organization with a mission to empower Latinas through education, leadership development, and community service — she co-founded Las Primeras, an annual recognition program honoring leaders in the Latina community.
Recently Irma was featured as a leading Hispanic entrepreneur on NBC’s Hispanic Business Today. In 2013, Ms. Maldonado was honored with the Stevie Award for Women in Business, one of the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. HMA was also honored as one of the top 50 minority companies in the United States by the Minority Business Development Agency. Irma is a former member of the board of directors for the Congressional Hispanic Caucus, Inc. (CHCI). During her term, Irma served on the Executive Committee and co-chaired the CHCI Gala Committee. Awards and honors include the Outstanding Leadership Award from the U.S. Census Bureau for advancing support of the 1990 Decennial Census, a certificate of appreciation from the U.S. Food and Drug Administration for outstanding service in implementing the 1990 National Consumer Education Materials Contest, and Coca-Cola’s “Woman of the Year” award.
She is an avid walker, reader, and film buff, as well as a fan of classical, jazz, and country sounds, and New York City.